Representation is how you show something
How a brand/people are portrayed
Gender, class, lifestyle, age and ethnicity all of these are represented by the media.
Active and passive audiences
Two schools of though hypodermic syringe (Theodore Adoro 1930's Media has a negative impact)
Other school of thought- we are able to filter and adapt to content in media (Gauntlett) Have uses and gratifications theory- people use media or heir own purposes.
Negative impact of film, games and music
'copy cat crime'
All representation's are mediated (Hall 1980)- Ideology
Stereotype- an over simplified generalisation
The character the human torch is seen as a cool impressive character that has it all. So for young children they may feel that they should set themselves on fire. However this is very unlikely. The character of Mr Fantastic is a role model because he protects and saves the city. This encourages children to be kind and help others. For girls watching the movie and seeing Jessica Alba in her underwear, then she gets her dream man. The girls may think that they have to show more of their body to get attention from boys.
Superheroes, women and men are being represented in the film. The character the invisible woman is as stereotype because she has blonde hair big boobs and wears tight fitting clothes. She is seen as an ideal partner. The other stereotype of the representation of men, Earp and Katz 1999 said 'equation of masculinity with pathological control and violence this refers to the Human torch.
The movie would've had a score written for all the music in the film. This is because 20th Century Fox wouldn't of wanted to have copyright issues.
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