Starter 12.12.14

A digital native is someone who was born after the start of the internet post 1995

Web 2.0 is a new version of the internet videos, pictures interactive David Gourdnet 

Taks 3 script feedback

Theory

Carl Rogers (1980)
Ideal selves- want to be
Ideal partners- want to be with
Richard Dyer (1975)
Star persona

Advertising and Promotion

Billboards- old
Reviews
Promotion events
Trailers
Celebrity talk shows
Bus- old
Website banners
Press talks
Digital bilbord
Merchendise
In store promotion
Social media

Age of the prosumer

Distribution of films

- Traditional DVD physical

- Streaming- netflix 

- Cinema 

- TV 

- Internet - pirate bay

Technological Convergence

Analogue methods- old media 

Digital methods- new media 

Technological convergence is when technologies come together and this provides new services for the audience. 

Starter 5.12.14

Convergence
- Something to do with change.
- To combine
- Sharing information
- Two companies coming together- institutional conversion

Distribution
- How the product reaches the audience
- How it is advertised and promoted