LO4 Script 5

Hello it's Hannah. Today we are going to talk about audience impact, representation, legal and ethical issues and regulatory bodies, in terms of Fantastic four.
First I am going to talk about audience impact. There are two theory's hypodermic syringe this is a theory from Theodore Adore (1930). This is the theory that media has a negative impact. That the mass audience will believe everything they see and could not filter it out. This is when a audience is passive, Because they have no choice to filter out the information the media gives them.
The second theory is that the audience can filter out the media and adapt form it. This links to Gauntles theory that an audience is able to use the media for their own purposes. This is know as an active audience, This is how these two theory's tie into Fantastic 4  The character the human torch is seen as a cool impressive character that has it all. So for young children they may feel that they should set themselves on fire. However this is very unlikely. The character of Mr Fantastic is a role model because he protects and saves the city. This encourages children to be kind and help others. For girls watching the movie and seeing Jessica Alba in her underwear, then she gets her dream man. The girls may think that they have to show more of their body to get attention from boys.
Now on to representation
Superheroes, women and men are being represented in the film. The character the invisible woman is as stereotype because she has blonde hair big boobs and wears tight fitting clothes. She is seen as an ideal partner. This stereotype fits with Mulvely theory that women are objectified in the media . (1975) The other stereotype of the representation of men, Earp and Katz 1999 said 'equation of masculinity with pathological control and violence this refers to the Human torch. Mr fantastic falls into Perkins theory (1979) that not all stereotypes are negative. This is because Mr fantastic is a superhero ad saves the city. Hall (1980) said that all representations are mediated. So characters are changed to the appeal to the audience and make them feel a certain way.
Next I'm going to talk about legal and ethical
For the soundtrack of Fantastic Four, 20th Century Fox wouldn't of wanted to have copyright issues. So they will have gained approval from record companies and producers to use their content. some exampled of the songs are Everything Burns by Ben Moody and Goodbye to You by Justin Rimer and Brett Erickson. There is no explicit language or adult themes, so nothing that they could get offended for. Also there are no racial issues. 
Fianly regulatory bodies. The movie fantastic 4 is a PG, this is a rating set by the BBFC (British Board of Film Classification). The rating means that the film should not upset anyone who is eight or older and the content is not too explicit or disturbing, but does contain mild violent themes. ASA (the advertising standards authority) have made guidelines for advertising, so that adverts are not offensive. So posters for Fantastic 4 could not show violent or sexual images. The main poster is of the main charters. This has no offensive images in ti that is why it was used.
Till next time! bye.

What I need to finish

I need to edit task 4 script, record and edit.
I need to write task 5 record and edit. 

What I have to finish 12.1.15

I need to finish editing Vlog 3.
Re-write Vlog 4, record and edit.
Write the scrip for Vlog 5, record and edit.

Starter Task 5

Representation is how you show something
How a brand/people are portrayed
Gender, class, lifestyle, age and ethnicity all of these are represented by the media.


Active and passive audiences
Two schools of though hypodermic syringe (Theodore Adoro 1930's Media has a negative impact)
Other school of thought- we are able to filter and adapt to content in media (Gauntlett) Have uses and gratifications theory- people use media or heir own purposes.

Negative impact of film, games and music
'copy cat crime' 
All representation's are mediated (Hall 1980)- Ideology
Stereotype- an over simplified generalisation

The character the human torch is seen as a cool impressive character that has it all. So for young children they may feel that they should set themselves on fire. However this is very unlikely. The character of Mr Fantastic is a role model because he protects and saves the city. This encourages children to be kind and help others. For girls watching the movie and seeing Jessica Alba in her underwear, then she gets her dream man. The girls may think that they have to show more of their body to get attention from boys.

Superheroes, women and men are being represented in the film. The character the invisible woman is as stereotype because she has blonde hair big boobs and wears tight fitting clothes. She is seen as an ideal partner. The other stereotype of the representation of men, Earp and Katz 1999 said 'equation of masculinity with pathological control and violence this refers to the Human torch.

The movie would've had a score written for all the music in the film. This is because 20th Century Fox wouldn't of wanted to have copyright issues.

What I'm doing today 5.1.15

Today I am going to make Vlog 3 and print the scrip for Vlog 4.

LO3 Task 4 script

Hey it's Hannah again from Cheese Media, and today we are going to talk about distribution and advertising in the movie Fantastic Four. Because the movie was such a high budget, it needs to be advertised well so the movie and make a good profit.

So let’s focus on distribution.

There are many different ways Fantastic Four was distributed. There are obvious ones like the cinema, DVD's and TV. This is known as analogue methods, which means old media. Then there are digital methods this is new media. Examples of new media are online streaming services like Netflix, also on demand services like Virgin On Demand and there are also illegal sites like pirate bay. These are computerized; the people that use these types of media to watch movies are most likely digital natives. Now digital natives are people that were born after 1995 and grew up with the Internet. With this form of distribution the audience can voice their opinion of the media product. This links to David Gauntlett (2002) he discussed the rise of Web 2.0. This is the change in the Internet being static to a two way interactive medium. To simplify the Internet was originally only one sided so users of it couldn't contribute to it, then it changes so everyone can contribute to the Internet. That’s why it’s called 2.0. Now lets look at Fantastic Fours distribution. In the cinema the movie made £330,717,080 from the worldwide box office. Which already is a huge amount not including DVD and download profit. So the roughly the overall profit of the movie is £154,696,808. The movie was released in UK cinemas on the 8th of July in the USA. It was shown on channel 4. Fantastic 4 is on Love Film and Sky. Also it is available for illegal download. It was released on DVD on the December 6th 2005 in the UK. It is still available on sites like Amazon and Ebay. Also it is available on On Demand sites like Virgin.

Now lets talk about advertising.

Like distribution there are may ways a film can be advertised. Again there are new media forms like digital billboards and online reviews. The old media forms are magazines and other forms of print advertising; also there is merchandise and press events. Fantastic Four premièred in The Vue cinema on Leicester Square in London. On the 28th of July 2005. There was a blue carpet because the characters costumes are blue. It gained the movie a lot of attention. Along with the billboards and posters.

The cinema The Vue has a collaboration with 20h Century Fox so that the cinemas get paid to advertise and show the film. Advertising is a key part of making a movie. The more advertising it gets, the more people will see the movie finally the movie will make more profit. Because 20^th century Fox is a conglomerate it has subsidiaries that it can use to advertise the movie e.g. advertising it in the sun. Empire have reviewed the film in their magazine in 2005. Also it has been review on online sites such as Rottern Tomatos and IDMB. The trailer was released in 2005. The trailer is available on you tube and is appealing because it doesn't give all of the narrative away. So hopefully you understand distribution and advertising. See you next time!