LO3 Task 4 script

Hey it's Hannah again from Cheese Media, and today we are going to talk about distribution and advertising in the movie Fantastic Four. Because the movie was such a high budget, it needs to be advertised well so the movie and make a good profit.

So let’s focus on distribution.

There are many different ways Fantastic Four was distributed. There are obvious ones like the cinema, DVD's and TV. This is known as analogue methods, which means old media. Then there are digital methods this is new media. Examples of new media are online streaming services like Netflix, also on demand services like Virgin On Demand and there are also illegal sites like pirate bay. These are computerized; the people that use these types of media to watch movies are most likely digital natives. Now digital natives are people that were born after 1995 and grew up with the Internet. With this form of distribution the audience can voice their opinion of the media product. This links to David Gauntlett (2002) he discussed the rise of Web 2.0. This is the change in the Internet being static to a two way interactive medium. To simplify the Internet was originally only one sided so users of it couldn't contribute to it, then it changes so everyone can contribute to the Internet. That’s why it’s called 2.0. Now lets look at Fantastic Fours distribution. In the cinema the movie made £330,717,080 from the worldwide box office. Which already is a huge amount not including DVD and download profit. So the roughly the overall profit of the movie is £154,696,808. The movie was released in UK cinemas on the 8th of July in the USA. It was shown on channel 4. Fantastic 4 is on Love Film and Sky. Also it is available for illegal download. It was released on DVD on the December 6th 2005 in the UK. It is still available on sites like Amazon and Ebay. Also it is available on On Demand sites like Virgin.

Now lets talk about advertising.

Like distribution there are may ways a film can be advertised. Again there are new media forms like digital billboards and online reviews. The old media forms are magazines and other forms of print advertising; also there is merchandise and press events. Fantastic Four premièred in The Vue cinema on Leicester Square in London. On the 28th of July 2005. There was a blue carpet because the characters costumes are blue. It gained the movie a lot of attention. Along with the billboards and posters.

The cinema The Vue has a collaboration with 20h Century Fox so that the cinemas get paid to advertise and show the film. Advertising is a key part of making a movie. The more advertising it gets, the more people will see the movie finally the movie will make more profit. Because 20^th century Fox is a conglomerate it has subsidiaries that it can use to advertise the movie e.g. advertising it in the sun. Empire have reviewed the film in their magazine in 2005. Also it has been review on online sites such as Rottern Tomatos and IDMB. The trailer was released in 2005. The trailer is available on you tube and is appealing because it doesn't give all of the narrative away. So hopefully you understand distribution and advertising. See you next time!