Starter 12.12.14

A digital native is someone who was born after the start of the internet post 1995

Web 2.0 is a new version of the internet videos, pictures interactive David Gourdnet 

Taks 3 script feedback

Theory

Carl Rogers (1980)
Ideal selves- want to be
Ideal partners- want to be with
Richard Dyer (1975)
Star persona

Advertising and Promotion

Billboards- old
Reviews
Promotion events
Trailers
Celebrity talk shows
Bus- old
Website banners
Press talks
Digital bilbord
Merchendise
In store promotion
Social media

Age of the prosumer

Distribution of films

- Traditional DVD physical

- Streaming- netflix 

- Cinema 

- TV 

- Internet - pirate bay

Technological Convergence

Analogue methods- old media 

Digital methods- new media 

Technological convergence is when technologies come together and this provides new services for the audience. 

Starter 5.12.14

Convergence
- Something to do with change.
- To combine
- Sharing information
- Two companies coming together- institutional conversion

Distribution
- How the product reaches the audience
- How it is advertised and promoted

Personal profile

Ien Ang (1991) said that producers have imaginary intites of before creating a media product. They create imaginary people to aim there product for.

Felix is 12. He enjoys playing with his friends outside. He loves playing with his toy guns and action figures. He has a passion for marvel comics. He one day hopes to own all the marvle comics. His room is filled with Marvel movie merchandise. His lie embitions are to meet Stan Lee and one day become a superhero and save the world. His family life

LO2 Task 3 script and vlog

Hello its Hannah again. I'm here today to talk about target audience! The movie Fantastic Four is a action. So it appeals to men. This is stereotypical of men to enjoy action movies more than women. This links with Rick Altman's theory (1999) different genres offer different pleasures.
The action genre gives escapism to the audience. Men like to be in action. In this clip of action you can see the antagonist  Victor Von Doom terrorising the street  So this is why the target audience is male. Also because the film was originally a comic strip. Traditionally mostly men read comics. So the men that have read the comics will want to see the movie to compare. Another reason that men will like this movie is because of Richard Dyers (1975) theory of star persona. In the movie is the actress Jessica Alba and she is seen as an ideal partner and men are attracted to her. Also the men are seen as the role models because they save New York.
Now on to age, the target age range is 9-15 this is because the movie doesn't have a complex narrative. So its easy for younger people to understand. Also it is aimed to families that everyone will enjoy it. Younger children like action and light humour.
Lets move on to spending power. Now you're probably wondering what it is. Well spending power is the money people have free to spend that doesn't effect their standard of living. There are 6 categorise that people fall into, A,B,C1,C2,D and E. The ABC1 group have more disposable income, so media marketers try and aim at this target audience. This is because they are more likely to be able to afford the movie and all the merchandise that goes along with it. So Fantastic 4 is aimed at A,B,C1 and C2. This is because they want family's that have enough money to be able to afford to film and merchandise. Because the film is high budget, it needs to bring back a lot of profit.
The NRS have set up a demographic of peoples life style ranging from 'affluent achievers' to 'unclassifiable'. So Fantastic 4 falls under the demographics of  C- settled suburban's, E- urban ventures, F- county life and I- hard pressed family's. This is because it is an action family film with a narrative that appeals to adults and children. The movie is suitable for everyone so its a family friendly film. Also because a family can watch it together it means the children will want the merchandise and the parents are more likely to buy it because they enjoy the film.
Ien Ang (1991) said that producers have imaginary intites of before creating a media product. They create imaginary people to aim there product for.
Felix is 12. He enjoys playing with his friends outside. He loves playing with his toy guns and action figures. He has a passion for everything Marvel. He one day hopes to own all the Marvel merchandise. His room is filled with Marvel movies and merchandise. His life ambitions are to meet Stan Lee and one day become a superhero and save the world. His family life is good. He has a little brother and he is trying to get him to become Marvel obsessed as well. Also his mum encourages his love of the movies by buying him the merchandise. Felix and his friends play Marvel games. They pretend to be the characters and use their superpowers to save others.

Stats

Lesson starter 28.11.14 task

Disposable income- Money a person can use that doesn't effect their standard of living. Spending power.

Lessons starter 24.11.14

Today I am finishing my vlog
Then I will put it on the school mac
Then I will give it to miss Allen 

Lesson review 12.11.14

In this lesson I have learnt about Denis McQuails theory and spendimg power and lifestyle profiles.
Gender
Age
Spending power
Lifestyle
Profile- ideal audience
Mood board with stats

Task 3 NRS

NRS stands for National Reader Survey.
Lifestyle is the demographic of people.
Spending power is how much money a person can spend without affecting their life.

Fantastic 4

The lifestyle grades are C, E, F and I
Males
Spending power is A, B, C1 and C2

Demographic

Demo
Graph
me
grape
pad
dog
medic
change
cage
chord
chop
cap
cop
macho
changed
hip
champ
magic
car
read
ham
camp
rape
mog
home
came
red
had
mad
head
mod
dome
hop
mod
imagined
mice
chip
magpie

Target audience

The gender is most likely male.The age range is 5-13 year olds.

 

Lesson starter 6.10.14

today I'm going to be creating my video
Also creating my logo

Starter 14.11.14 introduction to Task 3

Demographic
Its a way we can categorise certain elements of audinece. Age, gender, disposable income, lifestyle, location, education, ethnicity and accessibility. These are the demographic categories.

Audience Theory

John Hartley (1987) and Ian Ang (1991) suggests that producers create invisible fictions or imaginary entitles before creating a media product. This is the starting point for creating the profile and images that you will use in it.

Starter self-assessment

I need to record, and edit the sound in audition. Then I need to rip the CD's using the website Hand Break. Then I need to put the clips in to premier with my script and pictures. 

Peer Assessment on LO2 of script

Put in more examples and show a clearer understanding. Also write about sound.

Second Draft of LO1 script Task 2

Hey, it's Hannah again. Today we're going to talk about the movie fantastic four. The purpose of the blockbuster movie is to entertain. This because it it's a spectacle and it has special effects which makes people want to watch it. The genre is a hybrid because its have scifi with action. The movie is a sifi because there are special effects superpowers. Also it has an typical action narrative. This follows Todorov's theory that movies have the structure of equilibrium, enigma, action against it then a different equilibrium. This is a action story line. The form is a feature film. The movie is 1 hour and 46 minuets. The criteria for a feature film is it has to be longer than 40 minuets. The style is unrealistic and modern. The costumes are futuristic because they match the powers, which we don’t have the technology to do now. They have make up that makes the thing look like a rock. The costumes match the powers of the superheroes.

The narrative is a group of astronauts go out to discover more of space then they are explodes to cosmic radiation. Then it gives them powers. One of the astronauts turns evil from the radiation and wants all the powers. So the plot is they are at war with him. clause Levi Strousses (1958) talked about binary opposition. Fantastic Four has binary opposition because it is a fight between good and bad. Also the movie fits into Todarov's theory (1977) because everything is fine, then there is conflict finally there is calm because the villain is beaten. Now I will be talking about mise en scene in terms of content meaning and production prossess and how this creates understanding for the audience about story.

The location is New York. New York has iconography of urban life and is a very popular place, this makes the audience want to be in New York. The location would've been chosen in pre-production, because it is an important part. So the set could've been designed around the place.

When choosing charters they would've wanted to create likeable charters so they can appeal to a bigger range of audiences. Having a muscly man will appeal to the girls. Then they have a good-looking girl to appeal to the men watching.

There are super hero gestures. This is preferred reading because the audience will know from the gesture that the characters have super powers. The gestures and charters would've been decided in the pre-production process.

The costumes and makeup are super hero costumes. These would've been designed to appeal to the target audience. The stereotypical costumes are slim fitting. So when the audience sees the costume they know it is a costume. Make up is a very important part because it can completely change an actors face. Make up is used to make characters look a certain way, an example of this is the girl icon having make up on. The design and making of the costume and the planning of the make up would've been done in pre-production.

Now on to props, movies use props to contribute something to the movie. For example in the movie is the wine, this is used for the charters to find out their powers. So when Mr. Fantastic caches the wine glass, the audience can see his arm extent. The props would've been decided in pre-production.

Finally lighting. lighting is used to show power. the light is at the bottom of the charters this connotes power. When the audience sees this lighting angle they will know what it means because of iconography.

Camera work

There is a close up of the invisible woman when she is holding back the force field. This close up is used to show the audience her facial expression. this makes the audience empathies with her because she is in pain. Also the fact that it is a close up when she is using a force field. this is important because it shows the audience that it’s hard of her to control it. A panning shot is used to establish the location also it is used to show all of the action that is going. It means that the audience is able to see every thing that is happening. It is used to show the ciaos on the bridge. A low angle is used to show power and dominance. because the camera is low and looking up. From the audiences perceptive the charter looks powerful. It is used when the thing came out to help the people on the bridge.



Editing

A shot reverse is used. this is when two people are having a conversation and the camera is used to show both their faces when one of them is talking. This looks very natural to look the audience. It is used to make the conversation look natural. This is used when Reed and Sue are having a conversation.

An insert shot is used on the shot of the wedding ring. Reed puts the engagement ring on Sue’s ringer, this editing is used to connote importance. Also CGI is used to give the charters superpowers. this makes it more believable for the audience.

Feedback of LO1 script Taksk 2

3 pieces of theroy

Enigma- a problem
Nondigectic- when a piece music dosent fit into the video
Eyeline level- match you can see what the charter is looking at.
Action code-

Peer Assessment Bella

You have done really detailed, clear sections and have done everything we were set.
Maybe just add a bit more detail to each section and say what things connote
Bella Marriott xoxo :)

I agree that I need to add more detail. I will change the word show to connote. 

Camerwork starter

3 camerswork techniques ec
panning shot to see the whole scene
pull focus to draw attention to something
close up to see a charaters emotions.

3 editing techniques
special effects to show the powers makes it more believeable and exciting for the audience .
dislove transitions shows the passing of time.
title graphics about the movie this informs the audience more information about the movie.
cross cutting you can see two people talking and you see each of their perspective
shot reverse shot meant to be invisible.
eyeliner match you can see what the charter is looking at.

LO1 Task Two Script

Hey, it's Hannah again. Today we're going to talk about the movie fantastic four. The purpose of the blockbuster movie is to entertain. This is because it's a spectacle and it has special effects which makes people want to watch it. The genre is a scifi action hybrid . This is because the movie has special effects superpowers and an action story line. The form is a feature film. This is because it is longer than 40 minuets. The style is unrealistic and modern. The costumes are futuristic because they match the powers, which we don’t have the technology to do now. They have make up that makes the thing look like a rock. The costumes match the powers of the superheroes.

The narrative is a group of astronauts go out to discover more of space then they are explodes to cosmic radiation. Then it gives them powers. One of the astronauts turns evil from the radiation and wants all the powers. So the plot is that they are at war with him. clause Levi Strousses (1958) talked about binary opposition. Fantastic Four has binary opposition because it is a fight between good and bad. Also the movie fits into Todarov's theory (1977) because everything is fine, then there is conflict finally there is calm because the villain is beaten. I will now be talking about mise-en-scene in terms of content, meaning and production. Also how this creates an understanding for the audience about the story. Now you're probably wondering what mise-en-scene is. So just to clarify mise-en-scene is how the story is told how it is shown and arranged.  

The location is New York. New York has iconography of urban life and is a very popular place, this makes the audience want to be in New York. The location would've been chosen in pre-production, because it is an important part. So the set could've been designed around the place.

When choosing characters they would've wanted to create likeable characters so they can appeal to a bigger range of audiences. Having a muscly man will appeal to the girls. Then they have a good-looking girl to appeal to the men watching.

There are super hero gestures. This is preferred reading because the audience will know from the gesture that the characters have super powers. The gestures and characters would've been decided in the pre-production process.

The costumes and makeup are super hero costumes. These would've been designed to appeal to the target audience. The stereotypical costumes are slim fitting. So when the audience sees the costume they know it is a costume. Make up is a very important part because it can completely change an actors face. Make up is used to make characters look a certain way The design and making of the costume and the planning of the make up would've been done in pre-production.

Now on to props, movies use props to contribute something to the movie. For example in the movie it denotes a bottle of wine, this is used for the characters to find out their powers. So when Mr. Fantastic catches the wine glass, the audience can see his arm extent. The props would've been decided in pre-production. 23.35-23-.50

Finally on to lighting. lighting is used to show power. the light is at the bottom of the characters this connotes power. When the audience sees this lighting angle they will know that it means strength and power  because of of the iconography linked to it. 1-30
All of the mise-en-scene characteristic would've been decided in pre-production.

Camera work

Now on to camera work There is a close up of the invisible woman when she is holding back the force field. This close up is used to show the audience her facial expression. this makes the audience empathies with her because she is in pain. Also the fact that it is a close up when she is using a force field. this is important because it shows the audience that it’s hard for her to control it, and adds to the narrative . 1.28.50A panning shot is used to establish the location also it is used to show all of the action that is going. It means that the audience is able to see every thing that is happening. It is used to show the chaos on the bridge. 31.48 A low angle is used to show power and dominance. because the camera is low and looking up. From the audiences perceptive the character looks powerful. It is used when the thing came out to help the people on the bridge. 37.48. The camera work would have been decided in preproduction



Editing

A shot reverse shot is used. this is when two people are having a conversation and the camera is used to show both their faces when one of them is talking. This looks very natural to the audience. It is used to make the conversation look natural. This is used when Reed and Sue are having a conversation. 38.20

Also CGI is used to give the characters superpowers. this makes it more believable for the audience. 46.15. The editing techniques would have been decided in preproduction.

Sound
At the beginning when the spaceship is revealed there is nondigetic sound. 7.52 Which is dramatic music. This makes the reveal look more dramatic. Also the muisc is used to introduce to space ship.
When the thing is pulling back the firetruck digetic foley sound is used.35.40  This makes the movie have more versimiltude. It adds to the narrative because by hearing the sound the audience camn tell what is happening. At the end the Thing flips over a car and there is digetic sound of women screaming this is used to show the audience that the situation is scary.1.26.27  Because of preffered reading the audience will know that it is scary. Also the screaming adds to the narrative because the sceam was because of the action. Sounds like this would have been decieded in the preproduction stages.

New key terms we have learnt

I have learnt that diegesis is it's own world.
a sound track builds emotion.
incidental music builds tension.

LO1 Task 2 analysing

LO1 Analysing the media product research Task 2

I'm going to be studying the movie Fantastic Four. It came out in 2005 and is directed by Tim Story. the synopsis is a group of astronauts are exposed to cosmic radiation and gain superpowers from it. They use the powers to try and defeated their enemy, Doctor Victor Von Doom. The four main stars are Ioan Gruffudd, Michael Chiklis, Chris Evans and Jessica Alba.


Hybrid Genre
Subgenre
Cirtification

Investigating Audio Recorders (Tascom)

Learning Objective 29.9.14

I have recorded my blog. I need to put the recording on the computer and put it on Adobe Premier and add animation. 

LO1 task 1 draft script

Hey my name is Hannah I work for the company cheese media. I'll be analysing the film company 20th Century Fox. We will be looking at ownership, operating model, products, market position and competitors. But first we need to learn key terms; conglomerate is a big company made up of smaller companies that are called subsidiaries, and example of this is Disney and CBS. A independent company is one that is not owned by another company, it operates and makes products by its self. Warp is an example of this. Another key term is cross media ownership this is when a company makes more than one type of media product they do this by owning companies that make different media. The BBC is an example of cross media ownership. Commercial makes a profit, most companies exist to make money. A public service broadcaster is funded by public money, the BBC use this to broadcast. Finally a joint venture is when companies work with other companies, this is beneficial to both sides, Warp and Film4 have a joint venture together.

Now you know the key words lets get on with ownership! The owners of 20th Century Fox are Twenty-First Century Fox. The structure of the company is made up of lots of subsidiaries, that all do different things. This makes the company conglomerate. It has subsidiaries such as 20th Century Fox home entertainment and Blue Sky records. 20th Century Fox uses cross media ownership. It has companies in TV, film and media. 20th Century Fox has worked with Dream Works for help on distribution internationally.

Now lets move on to operating model, in the production process when making a movie the company uses the smaller organisations within the conglomerate, to produce and promote the product. All of smaller companies contribute to it. The three production stages are pre-production, production and post production. There are two ways the subsidiaries can be controlled, vertically integrated and horizontally integrated. These are beneficial to conglomerates. This means that they get more money because they don't have to out-source to promote the product. The second is the different subsidiaries that work together to create the product. Vertically is produce, distribute and consumption. Different subsidiaries work for different parts of the production stages, e.g. for production the film crew and costumes/make up will be needed to help. So different subsidiaries work at different parts of the production.

Ok over half way there! Lets talk about products. 20th century fox produces many different types of media such as film, T and magazines. But the company produces mostly films and TV. The 20th century fox logo is very well know from movies an TV shows. The most famous films made by 20th century fox are avatar, home alone, cast away and the Croods. Their products cater to a wide range of audiences, in their films; they cover all the genres of movies. Which means that most people will enjoy and want to watch their movies. This is the same case for their other products. Also with the TV products they have news channels and entertainment ones so fox cater to a big audience.

Up next Market position! We know that 20th century fox is successful because they have produced over a thousand movies. They stared off making movies like The Iron Horse, with a $280,000 budget in 1924. The most recent film they made Maze Runner budget it $30 Million. So the company has grown massively. This is because of them being part of a conglomerate. They are similar to companies like Disney in the way they work in the conglomerate this system is what makes them one of the biggest film company's. 20th century fox are successful internationally; they have the money to send out the movie in different languages and around the world.

Ok last one, Competitors! The main competitors for 20th century fox are Universal, Disney, Columbia Pictures and Paramount Pictures. They are all competitors of 20th century fox because they also make big budget blockbuster movies. One of things that make them individual and makes them stand out from their competitors, is fox is well know for their humour and taking the mic out of other things in the Simpsons and Family guy. Fox has are more lighthearted feel to the products it makes.

Post title: Starter 19/09/14 Adobe Premiere

The thing I found the most difficult on Adobe Premiere was knowing how to correctly put in the transition effects

One thing I found easy was using the cutting tool

Lesson 5 Progress Adobe Premiere

In this video I added a transition and colour correction. 

Test on Adobe Premiere

I learned how to add text.

Premiere Training- Starter task

1. Editing can take a long time
2. This is the stage you can add special effects
3. With editing you can make a video look more professional
4. Can put transitions on
5. Can edit sound.

Lesson 3 starter Things I have learnt

3 Things I have learnt
1. 21st century fox is a big conglomerate
2. That BBC is a public service broadcaster.
3. Warp is independent.

Pictures for video

Classwork Ownership

Lesson 2: Starter Task 20th Century Fox

9/10 
Need to learn the conglomerates Rupert Murdoch owns are 21st Century Fox and News Corporation.

Unit 1

Conglomerate- made up of companies and are called subsidiaries.
Warner, 21st century fox, Disney, CBS and Paramount
Independent- not owned by another company, operates and makes products by its self.
Warp
Cross media ownership- when a company makes more than one type of media product by owning companies that make different media.
BBC
Commercial- makes  a profit companies exists to make money.
Public service broadcaster- funded by public money.
BBC and TV licence free
Joint venture- works with other companies.
Warp and film 4


 Hey my name is Hannah I work for the company cheese media. I'll be analysing the film company 20th century fox. We will be looking at ownership, operating model, products, market position and competitors. But first we need to learn key terms; conglomerate is a big company made up of smaller companies that are called subsidiaries, and example of this is Disney and CBS. A
Independent company is one that is not owned by another company, it operates and makes products by its self. Warp is an example of this. Another key term is cross media ownership this is when a company makes more than one type of media product they do this by owning companies that make different media. The BBC is an example of cross media ownership. Commercial makes a profit most companies exists to make money. A public service broadcaster is funded by public money, the BBC use this to broadcast. Finally joint venture is when companies works with other companies, this is beneficial to both sides, warp and film4 have a joint venture together.

Now you know the key words lets get on with ownership! The owners of 20th century fox are Twenty-First Century Fox. The structure of the company is made up of lots of subsidiaries, that all do different things. This makes the company conglomerate. It has subsidiaries such as 20th century fox home entertainment and blue sky records. 20th century fox uses cross media ownership. It has companies in TV, film and media. 20th century fox has worked with Dream Works for help on distribution internationally.

Now lets move on to operating model, production process when making a movie the company uses the smaller organisations within the conglomerate, to produce and promote the product. all of smaller companies contribute to it. The three production stages are pre-production, production and post production. There are two ways the subsidiaries can be controlled, vertically integrated and horizontally integrated. These are beneficial to conglomerates. This means that they get more money because they don't have to out-source to promote the product. The second is the different subsidiaries that work together to create the product. Vertically is produce, distribute and consumption. Different subsidiaries work for different parts of the production stages, e.g. for production the film crew and costumes/make up will be needed to help. So different subsidiaries work at different parts of the production.

Ok over half way there! Lets talk about products. 20th century fox produces many different types of media such as film, T and magazines. But the company produces mostly films and TV. the 20th century fox logo is very well know from movies an TV shows. The most famous films made by 20th century fox are avatar, home alone, cast away and the croods. Their products cater to a wide range of audiences, in their films, they cover all the genres of movies. Which means that most people will enjoy and want to watch their movies. This is the same case for their other products. Also with the TV products they have news channels and entertainment ones so fox cater to a big audience.

Up next Market position! We know that 20th century fox is successful because they have produced over a thousand movies. They stared off making movies like The Iron Horse, with a $280,000 budget in 1924. The most recent film they made Maze Runner budget it $30 Million. so the company has grown massively. this is because of them being part of a conglomerate. They are similar to companies like Disney in the way they work in the conglomerate this system is what makes them one of the biggest film company's. 20th century fox are successful internationally, they have the money to send out the movie in different languages and around the world.

Ok last one, Competitors! The main competitors for 20th century fox are Univeral, Disney, Columbia Pictures and Paramount Pictures. They are all competitors of 20th century fox because they also make big budget blockbuster movies. One of things that make them individual and makes them stand out from their competitors, is fox is well know for their humour and taking the mic out of other things  in the Simpsons and Family guy. Fox has are more light hearted feel to the products it makes.