Vlog 5

Hello it's Hannah. Today we are going to talk about audience impact, representation, legal and ethical issues and regulatory bodies, in terms of Fantastic four.
First I am going to talk about audience impact. There are two theory's hypodermic syringe this is a theory from Theodore Adore (1930). This is the theory that media has a negative impact. That the mass audience will believe everything they see and could not filter it out. This is when a audience is passive, Because they have no choice to filter out the information the media gives them.
The second theory is that the audience can filter out the media and adapt form it. This links to Gauntles theory that an audience is able to use the media for their own purposes. This is know as an active audience, This is how these two theory's tie into Fantastic 4  The character the human torch is seen as a cool impressive character that has it all. So for young children they may feel that they should set themselves on fire. However this is very unlikely. The character of Mr Fantastic is a role model because he protects and saves the city. This encourages children to be kind and help others. For girls watching the movie and seeing Jessica Alba in her underwear, then she gets her dream man. The girls may think that they have to show more of their body to get attention from boys.
Now on to representation
Superheroes, women and men are being represented in the film. The character the invisible woman is as stereotype because she has blonde hair big boobs and wears tight fitting clothes. She is seen as an ideal partner. This stereotype fits with Mulvely theory that women are objectified in the media . (1975) The other stereotype of the representation of men, Earp and Katz 1999 said 'equation of masculinity with pathological control and violence this refers to the Human torch. Mr fantastic falls into Perkins theory (1979) that not all stereotypes are negative. This is because Mr fantastic is a superhero ad saves the city. Hall (1980) said that all representations are mediated. So characters are changed to the appeal to the audience and make them feel a certain way.
Next I'm going to talk about legal and ethical
For the soundtrack of Fantastic Four, 20th Century Fox wouldn't of wanted to have copyright issues. So they will have gained approval from record companies and producers to use their content. some exampled of the songs are Everything Burns by Ben Moody and Goodbye to You by Justin Rimer and Brett Erickson. There is no explicit language or adult themes, so nothing that they could get offended for. Also there are no racial issues. 
Fianly regulatory bodies. The movie fantastic 4 is a PG, this is a rating set by the BBFC (British Board of Film Classification). The rating means that the film should not upset anyone who is eight or older and the content is not too explicit or disturbing, but does contain mild violent themes. ASA (the advertising standards authority) have made guidelines for advertising, so that adverts are not offensive. So posters for Fantastic 4 could not show violent or sexual images. The main poster is of the main charters. This has no offensive images in ti that is why it was used.
Till next time! bye.